Even as an early teen, Will had the idea that he wanted to share his knowledge & training methods with others, sharing his love of fitness, health & competitive sport.

The WASH concept grew out of training plans he would write as a 13/14yo. He knew he had unique access to coaching and high-performance insights, and as a 17yo entering the world of professional sport, he felt he could use his insights to share with the next generation. The concept of WASH was taking shape.

As part of his rehab from a devastating ACL injury in 2023, he put renewed energy and focus into the WASH concept.

In 2024, following Will’s breakout first Norm Smith Medal and premiership with the Brisbane Lions, the growth of the platform accelerated: within the course of several weeks over 2,000 teens signed up for training advice and various tailored training programs.

In 2026 we will see further evolution: with the launch of WASH 2.0, a new lifestyle blueprint, specifically built for today’s youth.

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